LinkedIn’s Newest App, Elevate, Helps Employees Share Content & Helps Employers View Results
A new social sharing & scheduling app from LinkedIn has a unique wrinkle: It allows employers to track effectiveness and results that employees bring the company through social media.
The corporate world is now very much a social world, and LinkedIn is looking to capitalize on this with their new app Elevate. This tool is geared towards those employees that haven’t really owned social media and need help, and a system to get them there.
Elevate was built by LinkedIn as a desktop app with three goals:
- To help users curate content
- Allow users to easily share content on LinkedIn and Twitter
- To measure the impact of user efforts
Of course, Elevate is entering a very crowded space in marketing technology. With tried and true solutions like Buffer and Hootsuite LinkedIn will be facing some stiff competition. One game changer of Elevate is the corporate appeal. According to LinkedIn, Elevate will allow:
[blockquote]Employees can see how many times content they’ve shared has been liked, commented on, and reshared, and how many people it reached. Soon they’ll get even more insights, like who viewed their profile and requested to connect as a result of the content they shared. LinkedIn Elevate provides companies with the same data, as well as numerous micro-conversions – like job views and Company Page followers – and results that impact the bottom-line – like hires, leads, and sales.[/blockquote]
This is unique as a company can invest in a tool and be given exact data on how effective it has been for the company itself, not the individuals’ accounts. It’s always been problematic to invest in employees that work to build their own personal account, just to see that value head out the door with them when they leave for their next gig. Elevate could help change this mentality and is the first tool if its kind that is so clearly geared towards employers.
Of course a big negative to this may be a discounting of other social networks. Current social sharing tools are built for wide message dispersal across all networks. Of course it would be in LinkedIn’s best interest to have this tool increase internal activity, but it will likely need some wider appeal to be a paid solution that will replace what folks are currently using.
Right now Elevate is available by invite only and is geared up to be widely available by Q3 this year. Elevate will be available on iOS, Android and as a Desktop app. To sign up for a test, head on over to the official LinkedIn Elevate page.
Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.
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