#WorldCup Infographic Roundup: Biggest Social Sports Event Ever Could Beat Olympics And Super Bowl Combined
The FIFA World Cup is big, enormous really, with a worldwide television audience of more than 3 billion. And that huge population has marketers salivating and pouring over the data about how best to target soccer fans. How will people watch? Will they discuss the matches more on Twitter or Facebook? Which official sponsors — […]
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The FIFA World Cup is big, enormous really, with a worldwide television audience of more than 3 billion. And that huge population has marketers salivating and pouring over the data about how best to target soccer fans.
How will people watch? Will they discuss the matches more on Twitter or Facebook? Which official sponsors — or interlopers — will perform the best?
Too early to tell of course — the month-long tournament began yesterday — but the infographic industry has been working overtime and has some interesting results and projections. Here are three from RadiumOne, Offerpop and Adobe Digital Index.
Adobe Digital Index: The Most Social Sporting Event Ever
Offerpop: Half Of World’s Population Will Tune In
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RadiumOne: Facebook Will Trump Twitter
Contributing authors are invited to create content for MarTech and are chosen for their expertise and contribution to the martech community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. MarTech is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.
Martin Beck was Third Door Media's Social Media Reporter from March 2014 through December 2015.
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