#WorldCup Infographic Roundup: Biggest Social Sports Event Ever Could Beat Olympics And Super Bowl Combined

The FIFA World Cup is big, enormous really, with a worldwide television audience of more than 3 billion. And that huge population has marketers salivating and pouring over the data about how best to target soccer fans. How will people watch? Will they discuss the matches more on Twitter or Facebook? Which official sponsors — […]

Chat with MarTechBot

The FIFA World Cup is big, enormous really, with a worldwide television audience of more than 3 billion. And that huge population has marketers salivating and pouring over the data about how best to target soccer fans.

How will people watch? Will they discuss the matches more on Twitter or Facebook? Which official sponsors — or interlopers — will perform the best?

Too early to tell of course — the month-long tournament began yesterday — but the infographic industry has been working overtime and has some interesting results and projections. Here are three from RadiumOne, Offerpop and Adobe Digital Index.

Adobe Digital Index: The Most Social Sporting Event Ever

ADI_worldcup_infographic

Offerpop: Half Of World’s Population Will Tune In

World Cup Infographic

RadiumOne: Facebook Will Trump Twitter

RadiumOne-worldcup


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


About the author

Martin Beck
Contributor
Martin Beck was Third Door Media's Social Media Reporter from March 2014 through December 2015.

Get the must-read newsletter for marketers.