Martech: Martech is Marketing Logo
  • Topics
    Digital Transformation
    Marketing Operations
    Data
    Customer & Digital Experience
    Performance Marketing
    Marketing Management
    Special Reports
    All Topics
  • Conference
  • Webinars
  • Intelligence Reports
  • White Papers
  • What is MarTech

Processing...Please wait.

MarTech » Performance Marketing » Google’s New Anti-Spam Algo Causing Anger, Frustration Inside Marketing Industry

Google’s New Anti-Spam Algo Causing Anger, Frustration Inside Marketing Industry

If the 130+ comments on Search Engine Land’s article are any indication, search marketers are reacting with a mix of frustration and anger toward the anti-spam algorithm change that Google announced yesterday. Many search marketers are saying low-quality sites are continuing to do well in Google’s search rankings, and sometimes even having better visibility than […]

Matt McGee on April 25, 2012 at 3:02 pm | Reading time: 2 minutes

google-logoIf the 130+ comments on Search Engine Land’s article are any indication, search marketers are reacting with a mix of frustration and anger toward the anti-spam algorithm change that Google announced yesterday.

Many search marketers are saying low-quality sites are continuing to do well in Google’s search rankings, and sometimes even having better visibility than before Google’s changes.

Search marketers probably won’t understand anything more after seeing a first “preview” list of winners and losers from SearchMetrics, a company whose visibility index has pretty accurately identified winners and losers from Google’s Panda algorithm changes (which is separate from the new anti-spam change announced yesterday). I was left shaking my head as I looked at the sites which are said to have better and worse visibility in Google’s search results. For example:

  • MerchantCircle.com is a loser, but YellowBook.com is a winner? What’s the difference?
  • MetroLyrics.com is a loser, but Lyrics007.com is a winner? (ditto previous question)
  • Techdirt.com is a loser? PaidContent.org? Gothamist.com? Crackberry.com? InternetRetailer.com? Geek.com? CultOfMac.com? These are all losers?

It’s enough to leave any search marketer wondering what Google is doing in the name of fighting web spam.

Our sister site, Search Engine Land, will continue to cover this latest Google algorithm change as more data and information becomes available.

Postscript: Turns out the winners/losers list recaps more about an previously undisclosed Panda Update. We also have a follow-up story now posted looking more closely at Google’s results, Did Google’s Search Results Get Better Or Worse?


Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.


New on MarTech

    Webinar: What ad channels work best for your brand?
    Governing AI: What part should marketing play?
    Attentive launches text-to-buy solution with Shopify’s Shop Pay
    Invoca announces new integration with Five9
    10 reasons you should attend MarTech online (for FREE!)

About The Author

Matt McGee
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

Related Topics

Performance Marketing

Get the daily newsletter digital marketers rely on.

Processing...Please wait.

See terms.

ATTEND OUR EVENTS The MarTech Conference logo.

September 28-29, 2022: Fall

Start Training Now: Master Classes

Start Discovering Now: Spring



The SMX Conference logo.

Start Training Now:: SMX Advanced

November 14-15, 2022: SMX Next

March 8-9, 2022: Master Classes

Webinars

SEO Recon: The What, Why, and How for Building Amazing Links

Unlock the Cutting-Edge Potential of QR Codes

Why Finding the Right Platform is the Key to Winning in Email Marketing

See More Webinars
Intelligence Reports

Enterprise Marketing Performance Management Platforms: A Marketer’s Guide

Enterprise Customer Journey Orchestration Platforms: A Marketer’s Guide

Enterprise Account-Based Marketing Platforms: A Marketer’s Guide

See More Intelligence Reports
Featured White Paper

5 Steps: How Marketing Leaders Succeed with Digital Work Management

See More Whitepapers
Search Our Site

Receive daily marketing news & analysis.

Processing...Please wait.

Topics

  • Transformation
  • Operations
  • Data
  • Experience
  • Performance
  • Management
  • All Topics
  • Home

Our Events

  • MarTech
  • Search Marketing Expo - SMX

About

  • What is MarTech
  • Contact
  • Privacy
  • Terms Of Use
  • Marketing Opportunities
  • Staff

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • RSS

© 2022 Third Door Media, Inc. All rights reserved.