Google Updates AdSense Text Ads For Better Readability On Both Mobile And Web

Google has rolled out a fairly stark new look for AdSense text ads that is designed to be easier to read across devices.

The ads have a default color palate of blue and grey and use the Roboto font that Google already uses on Android OS. Prior to the update Roboto Light was the only Roboto version available for AdSense text ads.

The size and position of the call-to-action button adjusts based on the ad unit as well, as shown in the examples above.

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About the author

Ginny Marvin

Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.