Google kicks off a redesign of AdWords

Google showed off a first look at the redesign of AdWords currently underway.

The company is overhauling the look of AdWords, which has seen hundreds of features added over the 15-plus years since Google first launched the platform for search advertising on desktop. Now advertisers use AdWords for running search, display, video and mobile campaigns — each with multiple ad format options and variations.

Google says it will be reaching out to advertisers over the next year to test and get feedback on all of the various aspects of AdWords before finally rolling out the full version.

For more details on what’s to come, see our full coverage of the redesign sneak peek on Search Engine Land.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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About The Author

Ginny Marvin

Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.