MarTech » Performance Marketing » Google sunsets its AdSense plugin for WordPress

Google sunsets its AdSense plugin for WordPress

Google says automatic ads and upcoming initiatives will fulfill the plugin's functionality.

Ginny Marvin on March 3, 2017 at 8:30 am

Google AdSense has sunsetted its WordPress plugin this month. Publishers can no longer install it on their sites. As of April 5, 2017, those currently using it will not be able to make ad format updates through the plugin.

Google said on the support page for the plugin:

After reviewing the AdSense Plugin for WordPress, we’ve decided that going forward we can better support WordPress publishers through new innovative features like our automatic ad formats and other upcoming initiatives.

Publishers currently using the plugin should look out for an email with “more information and advice,” says Google.

As of May 3, 2017, there will no longer be support or access to the plugin.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

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About The Author

Ginny Marvin

Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.