MarTech » Performance marketing » Google sunsets its AdSense plugin for WordPress

Google sunsets its AdSense plugin for WordPress

Google says automatic ads and upcoming initiatives will fulfill the plugin's functionality.

Ginny Marvin on March 3, 2017 at 8:30 am | Reading time: 1 minute

Chat with MarTechBot

Google AdSense has sunsetted its WordPress plugin this month. Publishers can no longer install it on their sites. As of April 5, 2017, those currently using it will not be able to make ad format updates through the plugin.

Google said on the support page for the plugin:

After reviewing the AdSense Plugin for WordPress, we’ve decided that going forward we can better support WordPress publishers through new innovative features like our automatic ad formats and other upcoming initiatives.

Publishers currently using the plugin should look out for an email with “more information and advice,” says Google.

As of May 3, 2017, there will no longer be support or access to the plugin.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

Add MarTech to your Google News feed.

Related stories

New on MarTech

Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Adtech’s approaches to greener marketing

AI-powered martech releases and news: April 18

Decoding generative AI: Top LLMs and the app ecosystems they support

What is marketing work management?

About the author

Contributor

Ginny Marvin

Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.