MarTech » Performance marketing » New: Google AdSense Ad Code For Responsive Design, A/B Testing & More

New: Google AdSense Ad Code For Responsive Design, A/B Testing & More

With the latest update to the “Modifying Ad Code,” Google now allows publishers to make some changes to their AdSense ad code. Google has provided code snippets to help publishers implement the following techniques with their ads: Responsive design: Create a single webpage that will adapt to the device on which it’s being viewed – however, […]

By Ginny Marvin

Published on May 24, 2013 • Last updated on May 13, 2021 • 1 minute read

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With the latest update to the “Modifying Ad Code,” Google now allows publishers to make some changes to their AdSense ad code.

Google has provided code snippets to help publishers implement the following techniques with their ads:

Responsive design: Create a single webpage that will adapt to the device on which it’s being viewed – however, the code snippet will not accommodate screen orientation changes
A/B testing: Run a test by creating multiple versions of a page, and compare user behavior to see which page is the most effective
Setting custom channels dynamically: Track performance of segments of users, sections of your site, or other behavior to maximize ad and user experience
Ad tag minification: Enable your site pages to load faster by reducing the amount of data to be transferred

The code snippets are available here.

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Ginny Marvin

Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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