Google AdSense Now Reports Invalid Activity Payment Deductions

Publishers using Google AdSense will now see more details about invalid traffic from activities such as accidental clicks on the ads on their sites.

Google announced Monday that, beginning with May’s payment history report, publishers will be able to see details about the discrepancies between estimated and finalized earnings due to invalid traffic.

In the example report below, the publisher had $100 deducted for Invalid Traffic in May.

This type of transparency is a long time coming. Some publishers will undoubtedly wish there was more detail about the types and causes of invalid activity. Google advises publishers that see concerning invalid activity to look at whether the ad placements on their sites could be contributing to the activity or submit an Invalid Clicks Contact form if it is unusually high.

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Ginny Marvin

Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.