Good morning: Do you ever think about security?

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.

Good morning, Marketers, and do you ever stop to think about security?

I do, not least because my first role in tech journalism was as a security editor. That was some years ago, and I hardly knew a Denial of Service attack from a Botnet (I read some books). Seeing the development by Google, Salesforce and others of a Minimum Viable Secure Product standard made me think how much has changed in the meantime.

Back in the days when “the cloud” seemed something altogether new and mystical one of the main topics of discussion was security. Was it safe to put data in the cloud? What if the cloud was hacked? What if it started leaking like a real cloud? In very short order it became clear that legitimate cloud vendors probably had a better handle on security than a small IT team.

These days, what isn’t in the cloud? How many cloud applications have you used today? Have you shared data with them? And without a second thought, right? It makes me reflect that if there’s anything that changes faster than software, it’s people and their attitudes.

Kim Davis

Editorial Director

Shorts

Quote of the day. “Some…implementations linger on, like a really bad relationship you can’t seem to end.  Maybe it’s time for counseling…or more realistically…an amicable divorce?” Tony Byrne, founder, Real Story Group

What we’re reading. “Zuckerberg’s role in Facebook rebrand may backfire, experts say” The Guardian

About The Author

Kim Davis

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.