Facebook Brand Page Redesign Is Being Released More Widely

Facebook’s brand page redesign, announced in March and applied to a small number of major brand pages, is moving into wider release.

Many page managers are seeing this message when they visit their page:

It’s not clear whether the June 6 automatic switchover will happen for all Facebook pages. A Facebook spokesperson declined to address that question, pointing me to a eight-week-old blog post stating that the rollout would continue “over the next several weeks.”

Anyway, it’s safe assume that this is the start of a wider rollout. To refresh your memory, this is what that means.

In the new format page posts are displayed in a single column instead of side-by-side. That layout allows a wider display and a look that’s very similar to users’ News Feeds. Business information, photos, events and other tabs, which in the older design are displayed horizontally under the cover photo, have been moved into a left rail.

Access to administrative tools, such as Insights and the pages’ activity feed, is accessible via links at the top of the page, instead of an unwieldy toggled admin panel. And a snapshot of engagement metrics is displayed to the right of the cover photo, showing details about ad campaigns, page likes, post reach and notifications.