Facebook Moves To Boost The Size Of Ads In The Right-Hand Column

Facebook is increasing the size of its right-hand column ads. The move, announced today in a Facebook for Business blog post, is intended to make such ads more prominent and visually consistent those appearing in users’ News Feeds.

Here’s the new look compared to the current offering:

Of note, according to Facebook:

• Facebook users will see fewer right-column ads.
• In testing of the new design, it has seen up to three times more engagement with ads.
• Marketers’ Facebook ad production process will be simplified because they will be able to use the same images for News Feed and right-column ads.

Facebook says it will be offering the new ad product to some advertisers later this month and rolling it out across the board later this year.

What do you think? Is a change for the better?

Opinions expressed in this article are those of the guest author and not necessarily MarTech. Staff authors are listed here.

About The Author

Martin Beck

Martin Beck was Third Door Media's Social Media Reporter from March 2014 through December 2015.