Epsilon brings multichannel messaging to the midmarket

Customer engagement platform Epsilon has announced that it is extending its messaging capabilities by offering Epsilon People Cloud Messaging Essentials.  Linked to Epsilon’s Core ID identity graph, Messaging Essentials will allow midmarket companies to deliver individualized messaging to customers via email, mobile push, SMS and other channels.

Epsilon already offers Epsilon People Cloud Messaging for the enterprise. Messaging Essentials will similarly allow identities to be resolved and messages delivered across channels and in real-time. This reflects Epsilon’s explicit strategy of making technology developed for the enterprise available to smaller brands, and follows the release of CDP Essentials and Loyalty Essentials.

Messaging Essentials is packaged as quick-to-market, easy to use, scalable, and requires no long-term commitment. 

Why we care. Digital discovery and consumption is an opportunity for small and midmarket businesses to compete with the big names — as long as they can adopt affordable technology which doesn’t need to be implemented and managed by teams of consultants and engineers.

On its face, Messaging Essentials is built on two established enterprise solutions, Messaging and Core ID, so this release holds out the promise of powerful tech without heavy initial investment.