Custora Raises $6.5 Million In Series A Round

Funds will be used to grow the start-up's predictive analytics marketing platform.

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Marketing software firm, Custora, announced Tuesday that it has closed $6.5 million in Series A funding.

The Y Combinator company says the funds will be used to scale out sales and marketing and speed up development of the company’s B2C predictive marketing software platform for ecommerce teams to predict how customers will behave in the future.

“It’s a new type of software – part predictive analytics, part B2C marketing automation,” said Corey Pierson, Co-Founder and CEO of Custora. “The goal is for marketers to spend more time thinking about how to treat their customer segments at different points in the buying cycle, and less time caught up in data analysis and list management.”

Custora counts Ann Taylor, Guess, Bonobos and other retailers as customers.

The round was led by Foundation Capital with participation from Greycroft Partners and Valhalla Ventures.

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About the author

Ginny Marvin
Ginny Marvin was formerly Third Door Media’s Editor-in-Chief, running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, Marketing Land and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.

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