Buffer’s iOS App Upgrade Gives It The Power Of The Desktop

Buffer, the social media scheduling and discovery tool, upgraded its iOS app today and says it now offers most of the features of its desktop client.

Like Klout, which also released an iOS app upgrade this week, Buffer touts its service as solution for people who want to boost their social media activity without spending all day on Twitter, Facebook, Google+ and LinkedIn.

The service enables users to write a series of social posts and set them to trickle out during the day. It also has a content suggestion feature for those who need help with finding interesting information to share.

Now Buffer users will be able to better manage that effort while they are on the go. The redesign, optimized for iOS7, provides full control of scheduling and editing posts, real-time updates to the Buffer queue (even when not using the app), the ability to send native retweets on Twitter and the full engagement analytics offered on the desktop version.

Users who pay for the $102 “Awesome” service or one of the business plans (starting at $50 a month) also are able to manage social media team features, including inviting new managers or contributors and editing their roles, within the app.

Buffer said it’s working to bring the app upgrades to its Android version, but doesn’t have an ETA.

Read more about the upgrade on Buffer’s blog.