Contributor

Yoni Argaman

About Yoni Argaman

Yoni leads all marketing and corporate strategy activities at Fyber. Prior to his current role, Yoni was VP Marketing and Strategy at Inneractive and held product and marketing positions at Yahoo and Amazon after completing his MBA at NYU Stern. He previously worked as a tech attorney at one of Israel’s leading law firms.

Yoni Argaman's latest articles

Customer experience

In-app advertising has come a long way: Here’s why you should use it

New developments for the in-app environment allow brands to measure viewability, fraud, data quality and attribution, similar to what advertisers are used to on mobile.

Yoni Argaman | Dec 21, 2018 at 9:38 am ET