Vikas Gulati

Vikas Gulati is head of global performance and managing director, APAC at AdColony. He leads the company’s global performance business operations, overseeing partnerships with advertisers, publishers and mobile developers, working closely with product and technology teams to enhance the platform capabilities. He is additionally responsible for managing APAC operations which he built from scratch beginning in 2014. Vikas is an established business leader with 20 years of experience and has a proven track record of building and scaling up digital media, mobile and adtech startups in APAC. In 2008, he set up the Asia business for Sprice, a leading online travel search and display network, now part of Travelport. He has held various leadership roles at ZenithOptimedia/Publicis, managing blue chip accounts such as P&G, APB, LVMH, ESPN, LG and many others. Prior to joining AdColony, he was VP at Vserv, leading a mobile advertising exchange for emerging markets. Vikas is a regular contributor for regional digital publications such as Campaign Asia and Digital Market Asia. He is passionate about technology, mobile, innovation and building business in Asia Pacific and is also seed investor in tech start-ups in APAC.