28 Growth Strategies From 12 Leading Agencies
Explore the mistakes to avoid while growing your agency during times of economic uncertainty.
Vendasta's latest articles
How to Scale Revenue by Selling High-Margin Product and Service Bundles
Actionable product bundling strategies you can start using now to boost your revenue.
14 Challenges Agencies & Media Companies Face
Every agency and media company today faces a growing list of challenges that keep them from entering or sustaining success in the local digital space. Some of the 14 challenges discussed in the white paper: Digital is difficult to sell Marketing ROI is hard to manage High client churn Integrating digital solutions is difficult If […]
SMB Advertiser Churn: New Data For An Old Industry Problem
This Local Search Association report explores some of the triggers and potential variables behind SMB advertiser churn using new data from Vendasta. Using data from more than 275,000 small business accounts and Vendasta aggregate customer data, this report isolates and identifies churn variables and potential triggers and causes. Six churn variables were identified and have […]
Optimizing Local Marketing: SMB Marketing Needs “Do It With Me” Models
Digital services for local business are about to catch up with global brand marketing and, as with every business that has crossed the digital divide before, measurement of tool performance and tactics will be critical to success. This report explores the local marketing gap and introduces an emerging online services category, optimized local marketing, which […]
Adapt, Adopt, Automate: Why Agencies Need Marketing Automation to Succeed
“Traditional media companies that fail to actively restructure and innovate around sales and sales automation today will see a further erosion of market share tomorrow, ceding revenue to the growing list of digital competitors and alternatives in the local digital market.” – Greg Sterling VP of strategy and insights, Local Search Association It’s clear in […]