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About Trustpilot

Trustpilot is the world’s most powerful review platform - free and open to all. With more than 92 million reviews of over 400,000 domains, Trustpilot gives people a place to share and discover reviews of businesses, and we give every company the tools to turn consumer feedback into business results. Our mission is to bring people and businesses closer together to create ever-improving experiences for everyone. Trustpilot reviews are seen more than 2.5 billion times each month by consumers worldwide. With offices in Copenhagen, London, Edinburgh, New York, Denver, Berlin, Melbourne, Vilnius, Trustpilot's 800 employees represent more than 40 different nationalities. For more information, visit https://www.trustpilot.com/

Trustpilot's latest articles

Analytics

Let Customer Reviews Drive Your Conversions

Customer reviews are essential to SEO, reputation management and consumer trust in your brand. But did you know that reviews can significantly increase clickthrough and conversion rates? More than three-quarters of consumers now consult online reviews before making a purchase. Isn’t it time to put your customer reviews to work to increase sales? Join our […]

Content

The Complete Guide to Reviews

Consumer reviews can provide much more than just feedback on products and services, they also provide a way to attract more visitors to your website and a higher click-through rate. Reviews that your company receives from consumers can be a way to generate a stronger brand awareness by earning Google Seller Ratings or by using […]

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The Case for Reviews: How Consumers Use Reviews Today

If you run a successful business, you know your team can’t make decisions based on “what we think will probably happen.” You have to use data. That’s why Trustpilot is providing the data-driven research explaining how consumers use online reviews to decide what to buy, and who to buy it from. To truly engage your […]

Ecommerce

Reduce Cart Abandonment and Increase Revenue with Customer Reviews

Getting visitors to engage and shop on your website is a big deal—but really only one part of the conversion process. A bigger challenge is actually getting them to convert once they’ve started a purchase. Research from Trustpilot shows that 77% of online shopping carts are abandoned before a purchase is completed. Imagine the growth […]

Ecommerce

Reduce Cart Abandonment and Increase Revenue with Customer Reviews
Date: Jul 29, 2015 3:00PM GMT, 4:00PM BST (11:00EDT)

Getting visitors to engage and shop on your website is a big deal- but really only one part of the conversion process. A bigger problem is actually getting them to convert once they’ve started the purchase. Research from Trustpilot shows that 77% of baskets are abandoned by shoppers. Imagine the growth of your company if […]

Webinars

Growing Your Business With Customer Reviews – October 30, 2014

Positively impact your business by building trust through online customer reviews. Online customer reviews are a unique and outstanding form of marketing to incorporate into your business. Through reviews, your brand, products and services are exposed to consumers, increasing their awareness of who you are, what you do, and how well you do it. They […]

Analytics

Google Seller Ratings – What You Need to Know

Google Seller Ratings are a proven and easy way of increasing traffic to your site and thus multiplying sales. Google aggregates reviews from a variety of third party shopping review sites, as well as Google Checkout. They then create an overall star rating for each advertiser, on a scale of 1-5.   For many businesses, […]

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7 Myths About Online Reviews

It’s time your business took control of its online reviews. After all, 82% of consumers surveyed considered user generated reviews ‘extremely valuable’ or ‘valuable’. They’re potential customers you could be losing because a rival business is actively engaged in getting reviews from customers. All signs point to the fact that you should be collecting your […]

Analytics

Top 5 Questions When Choosing Your Online Review Platform

How to ask the right questions, chase perfection and eliminate risk when choosing an online review platform. Find out the essential questions you should be asking when looking for the perfect online review platform with our free eGuide. We’ve covered areas such as: Customer service Sharing and distribution Review quality Training and resources Get the […]

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The Power of Online Reviews

Whatever you might think of them, the power of online reviews cannot be ignored. Whether you’re a small e-tailer, an online giant, or a global blue-chip – online reviews have an impact. In this eGuide, we will demonstrate why your business too should consider collecting and profiting from online reviews in today’s age of social […]

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6 Tried and Tested Conversion Strategies for eCommerce Managers

You’ve spent all this time and money to get people to your website, but once they reach the checkout process of your site, some folks will decide not to purchase just yet – and leave. This white paper will share 6 impactful strategies that should help you: Lower shopping cart abandonment Increase sales conversions Increase […]