Why the SaaS model is right for programmatic
By charging a simple subscription fee for the programmatic buying platform, cost-efficient buying and scale spending efficiencies emerge.
As the President and CEO of Viant, Tim sets and drives the overall direction and business strategy for the company and each of its brands. Under Tim’s guidance, people-based advertising technology company Viant has grown into a global leader in deterministic, first-party data. Tim is a frequent speaker at industry conferences including Business Insider's “Ignition Future of Digital,” CES and Fortune Brainstorm Tech, and is a featured commentator in top business and trade publications including Advertising Age, AdExchanger and Wall Street Journal.