What the US data protection law will mean for ad tech and marketers
It's not just about GDPR and the California Consumer Privacy Act, marketers must be proactive about data privacy because a federal framework could be next.
Tim Sleath is vice president of product management and data protection officer at Exponential. Tim oversees the direction of Exponential’s ad serving platform and data capabilities as well as ensuring the product suite offers appropriate brand safety and data protection for clients, publishers and internet users. Prior to joining Exponential, Tim built the EU business solutions function and led product management at Specific Media. His product management experience outside adtech includes broadband networks at Regus, SMS infrastructure at Schlumberger and GSM systems at Sema Group. Tim holds an MBA from INSEAD, CIPP/E and CIPT from the International Association of Privacy Professionals and is Scrum CSPO certified.
It's not just about GDPR and the California Consumer Privacy Act, marketers must be proactive about data privacy because a federal framework could be next.
Tim Sleath | Feb 19, 2019 at 8:05 am ET