Execution teams have the tech to segment and target consumers while strategists manually pull together disparate data sets to develop personas.
About Tim Burke
Tim Burke is CEO of Affinio, the marketing strategy platform that leverages the interest graph to understand today’s consumers. With over 12 years of experience in building companies and developing technology that solves some of the world’s hardest problems, Tim co-founded Affinio to mine the billions of relational network connections that exist within any given social audience to shed data-driven light on who each audience segment is and what they truly care most about. Tim, along with co-founder Stephen Hankinson, previously developed and successfully commercialized tether.com, the most commercially successful application of its kind, with over 300,000 paid users worldwide. From 2007-2013, Tim founded and led 26ones Inc. (formerly Quark Engineering and Development Inc.), an IP and product development engine. From 2000-2007, Tim held engineering R&D/design positions with Skillz Systems Inc., Innovation in Design Lab (Dalhousie University), Heidelberg, and Creare. Tim holds a Bachelor of Engineering (Mechanical) from TUNS and a Masters of Engineering (Mechanical) from Carleton University.