Facebook’s shift to privacy is just a play on emerging market dynamics
Facebook will likely continue to push the boundaries of private messaging for the next evolution of advertising on the platform.
Steve Weiss is the founder and CEO of MuteSix, an award-winning, full funnel digital and creative studio founded in 2014. He is responsible for the overall vision, strategic leadership, service delivery, culture and growth of the creative agency leading to a billion dollars in trackable revenue for clients. Under Steve’s direction, MuteSix has earned the distinction as most awarded Facebook social advertising agency. Steve is a frequent speaker at industry events and serves as a regular commentator on ad tech topics and trends as they relate to the digital advertising ecosystem.