4 deceptive Google Analytics metrics that fool retail marketers
Contributor Stephen Murphy lays out four commonly misunderstood metrics to help you better understand your data before you head into the busy holiday season.
Stephen Murphy has spent his career building marketing programs that inspire and engage brands. Specializing in digital marketing programs, his integrated campaigns provide a holistic approach to helping clients achieve meaningful, genuine growth. Stephen serves as the Director of Marketing at NetElixir, a specialized retail search marketing agency based in Princeton, NJ. He is also a board member for the Hope for Children Foundation of NJ and co-founder of GetBusyMedia, a well-known small business marketing blog.