Sponsored Content: aimClear

aimClear® is a 4X Inc.500/5000 digital marketing agency dominant in audience targeting and customer acquisition. We build, track, and convert laser focused audience segments from introduction to conversion for our clients. We target, drive traffic from, track and sell our clients' products and services with merged big data social/search personas known as psychographics. Because aimClear also distributes to influencers for buzz, links and earned-media, the agency has evolved to be the missing link unifying search, social, PR and psychographic display.

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San Francisco Advertising Agencies Targeting | Psychographic Hot House

  There are any number of reasons one might market to marketers! Perhaps you offer a symbiotic service and seek agency partners or investors. Ad agencies can be fertile territory. Advertising agencies and marketers: Subscribe to publications Buy conference passes Purchase apps License software And MUCH more Maybe you’re even an AdWords professional, creative strategist, […]

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Twitter Political Targeting Precision | aimClear Psychographic Hot House

DING DING DING! Welcome back to the Main Event: Social political targeting. Last week, we uncovered how to reach politics and politicians with Facebook Targeting. In Round Two, we dive into Twitter psychographics to reach the political targeting ring, from the fans in the stands to third-party political targeting to politically curated lists. Political Behavior […]

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Heavy-Hitter Political Ad Psychographic Targeting Round 1: Facebook

    LLLLLLLLLLET’S GET READY TO RUMBLLLLLLLLLLE. Ladies and gentlemen, WELCOME to the MAIN Event — political social advertising season. From Madison Square Garden to the MGM, political advertising agencies are training for The Big Fight… for engagements and the ultimate WIN. In this Psychographic Targeting Hot House, aimClear Production Manager Lea Scudamore highlights eight […]

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7 Ways To Target PR Psychographics With 1 Tool

For public relations (PR) professionals, services like Cision — formerly known as Vocus — are an essential part of doing business. PR pros log in almost every day to update media lists or find new contacts to build relationships with on behalf of clients. It’s incredibly valuable for getting the results clients expect. It’s also […]

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Social PR Psychographic Segmentation: The NEW Facebook Influencer Marketing

For hundreds of years, PR pros whipped out little black books for person-to-person content pitching.  It’s true. Relationships matter more than ever.  However, these days, radical psychographic influencer targeting makes easy work of placing precious PR content in front of influencers’ eyeballs via social feeds. After all, media players, bloggers and other important distribution targets […]

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[Secret Revealed] Unearth Lost Facebook Targeting | Psychographic Hot House

In recent iterations of Facebook’s targeting tool, precise interests and long-tail “keywords” have become more and more elusive, replaced by behaviors (third-party targeting) and categories, which at times can be ambiguous or (WAY) too broad. In this edition of the Psychographic Targeting Hot House, aimClear’s Senior Creative Strategist, Merry Morud, reveals how to dig up […]

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Bridging The Gap Between Search Traffic & Social Conversion

A few weeks ago, we discussed how social psychographic targeting can power search retargeting. In this week’s edition of aimClear’s Psychographic Targeting Hot House, Social Account Manager Gretchen Gautreaux turns that concept on its head. How, you ask? WHY, you wonder?  Read on to learn more. Are you or your company running search or display […]

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Medical Professional Targeting Diagnosis: Psychographic Hot House

Doctors and nurses are similar to air in that they’re vital and you don’t miss them, until you need them. If you’re in the pharma industry or manage a medical supply store that offers medical equipment to professionals (scrubs/uniforms, shoes, stethoscopes, otoscopes, blood pressure cuffs, pulse oximeters, etc.), medical professionals are the air you breathe […]

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Seniors On Social? YEP! Psychographic Targeting Hot House

Sometimes the conventional wisdom can get you in trouble. “My B2B audience isn’t on social” is one piece of conventional wisdom that, thankfully, has finally been put out to pasture (at least by companies savvy enough to know better). Conventional wisdom might also say to focus your online advertising efforts on younger generations who are […]

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Digging into Dads on Facebook: Psychographic Targeting Hot House

Move over, moms — fathers are reportedly taking a greater role in family purchases, “specifically fathers 25–40,” according to a recent article on CNBC. We’ve previously exposed the myriad ways to target moms in Facebook. In this edition of aimClear’s Psychographic Targeting Hot House, Merry Morud, Creative Strategist, digs into dads. Men + Demographics > […]

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Internet-wide Retargeting POWERED by Social Psychographics

Once marketers have mastered truly deep psychographic social targeting, it’s time to integrate social PPC into the larger marketing picture by capturing your precise audiences into tightly filtered retargeting lists to pull them deeper into the conversion funnel. In this edition of Psychographic Targeting Hot House, aimClear Social Account Manager Gretchen Gautreaux illustrates precisely how […]

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Cookie “Black Friday” Instagram Users With Facebook Custom Audiences

In this week’s edition of aimClear’s Psychographic Targeting Hot House, Rachel Malone-Olson, Social Account Manager, delivers Black Friday cookie pools wrapped and ready for promotion. In mid-August, Facebook delivered with Website Clicks and Mobile App Install campaigns that can use Facebook to display ads in Instagram. Facebook’s targeting capabilities + Instagram’s visual prowess = MARKETING GOLD. With […]

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Nail B2B Authority Targeting: Psychographic Targeting Hot House

True professionals are never off duty, even on Facebook. For most marketers, media spend is precious and not to be wasted, especially when playing the high-stakes long game of B2B sales. B2B marketers need to ensure their message hits the right business professionals, those who are high enough in the hierarchy of a company to […]

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Find Your Facebook Audience Gold!

Welcome to the Psychographic Targeting Hot House series, a column that originally appeared weekly on aimClear blog. Because of the popularity among our readers, we’ve partnered with Third Door Media, publisher of Search Engine Land and Marketing Land, to bring you this weekly column. We love Facebook advertising for the wealth of targeting options it […]

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Twitter Targeting by Events: Psychographic Targeting Hot House

Welcome to the Psychographic Targeting Hot House series, a column that originally appeared weekly on aimClear blog. Because of the popularity among our readers, we’ve partnered with Third Door Media, publisher of Search Engine Land and Marketing Land, to bring you this weekly column. Social marketers who covet placements surrounding events trending on Twitter have […]