3 ways to dominate with Google Auction Insights and search intelligence
Use these strategies to be one step ahead of your competition.
Adthena is the The Ultimate Search Intelligence Solution. It serves hundreds of the world’s largest advertisers through its patented “Whole Market View” technology. Updated daily and unrivaled, Adthena uses machine learning to help digital marketers understand their paid and organic search landscape and improve campaign performance. Processing over 10TB of new data, indexing 500 million adverts and 200 million keywords in 15 different languages every day, Adthena works with over 250 clients spread across 14 different business sectors ranging from retail, finance, travel and automotive. Our Solutions include: Partner Management, Strategic Benchmarking, Gap Analysis, Ad Copy Analysis and Brand Protection.
Six Google Shopping opportunities you may be overlooking
As of Q1 2018, Google Shopping ads drove 76.4 percent of retail search ad spend, eclipsing text ads in markets around the world. As these Product Listing Ads (PLAs) become more competitive, the question becomes how to maximize ROI without simply piling on budget. The answer is competitive search intelligence: understanding where your spend will […]