Contributor Sheldon Monteiro insightfully wraps up the key themes of last week's meeting of the martech minds.
Marketing isn't all about spreadsheets or copywriting or data analysis. Contributor Sheldon Monteiro describes 3 key takeaways from SXSW Interactive and argues that world-changing big-picture ideas should be a regular part of every marketer's diet.
How do you become the next marketing technology star of your organization? Ahead of SXSW, columnist Sheldon Monteiro offers some tips for those aspiring to advance their careers.