Contributor Shani Rosenfelder explains the benefits of deep linking and expresses surprise that the tactic is so infrequently used.
Singles Day may have come and gone, but that doesn't mean you can't make it part of your 2018 marketing strategy. Contributor Shani Rosenfelder explains why US marketers shouldn't ignore the holiday.Shani Rosenfelder | Dec 4, 2017 at 11:36 am ET
Mobile engagement just got even more important for marketers. Here’s what you need to be thinking about
Don't let "quantity over quality" be the mantra of your mobile-first business plan. Contributor Shani Rosenfelder explains why recent changes mean marketers need to pay more attention to engagement and metrics.Shani Rosenfelder | Apr 10, 2017 at 11:55 am ET
Contributor Shani Rosenfelder believes 2017 will be the year that mobile marketers everywhere finally recognize the value of mobile ROI measurement.Shani Rosenfelder | Mar 3, 2017 at 10:42 am ET