What mobile marketers really need to know about deep linking
Contributor Shani Rosenfelder explains the benefits of deep linking and expresses surprise that the tactic is so infrequently used.
Shani Rosenfelder is the Head of Content & Mobile Insights at AppsFlyer, the global leader in mobile attribution and marketing analytics. He has over 10 years of experience in key content and marketing roles across a variety of leading online companies and startups. Combining creativity, analytical prowess and a strategic mindset, Shani is passionate about building a brand's reputation and visibility through innovative, content-driven and data-driven projects.
Contributor Shani Rosenfelder explains the benefits of deep linking and expresses surprise that the tactic is so infrequently used.Shani Rosenfelder | Apr 4, 2018 at 11:53 am ET
Singles Day may have come and gone, but that doesn't mean you can't make it part of your 2018 marketing strategy. Contributor Shani Rosenfelder explains why US marketers shouldn't ignore the holiday.Shani Rosenfelder | Dec 4, 2017 at 11:36 am ET
Contributor Shani Rosenfelder takes a look at how mobile attribution is evolving and the trends and best practices that will shape it going forward.Shani Rosenfelder | Aug 7, 2017 at 11:04 am ET
Don't let "quantity over quality" be the mantra of your mobile-first business plan. Contributor Shani Rosenfelder explains why recent changes mean marketers need to pay more attention to engagement and metrics.Shani Rosenfelder | Apr 10, 2017 at 11:55 am ET
Contributor Shani Rosenfelder believes 2017 will be the year that mobile marketers everywhere finally recognize the value of mobile ROI measurement.Shani Rosenfelder | Mar 3, 2017 at 10:42 am ET