Scott Allan

Scott Allan is Rakuten LinkShare’s senior vice president of marketing. He has more than 15 years experience in corporate and product marketing with an expertise in the performance marketing channel.

Customer & Digital Experience

Affiliate Marketing & Transparency – A Clear Path To Success

For years, advertisers, publishers and networks in the affiliate industry have been talking about the need to increase transparency to avoid black hat tactics and fraudulent transactions. While talk of transparency can quickly divide a room, let’s be clear about what we mean in the context of the affiliate channel. Essentially, improving transparency in performance […]

Customer & Digital Experience

Affiliate Marketing Trends For 2013

Earlier this year, Forrester estimated the affiliate marketing industry would grow to $4.5 billion by 2016. The key drivers for this growth are expected to be the affiliate channel’s ability to produce new-to-file customers, generate incremental customer acquisition, and attract consumers who spend more than the average online shopper. While all indicators point to marketers […]

Performance Marketing

Seven Best Practices For Black Friday & Cyber Monday

As the biggest shopping weekend of the year approaches, advertisers and publishers are gearing up for the Black Friday/Cyber Monday shopping bonanza. While affiliate marketing strategies should be firmly in place by now, there’s still time to tweak your content and promotions to make the most of the upcoming shopping season, which promises to be […]

Customer & Digital Experience

Affiliate Marketing Down Under: Australia’s Untapped Opportunities

If you’re considering expanding your affiliate marketing program overseas, Australia is worth a closer look. There are several reasons why the continent presents new opportunities for the affiliate channel. In this article, we look at the drivers of the burgeoning economy down under and how affiliate marketers can make the most of the emerging opportunities […]

Customer & Digital Experience

Q3 Isn’t Over Yet: 12 Strategies For Affiliate Marketing In September

It’s that time of year when the last remnants of summer are still lingering, though we’re not quite into the full swing of our holiday marketing efforts. Most advertisers and publishers are currently in the midst of Q4 planning. Meanwhile, many consumers are delaying bigger purchases until the holiday season. However, don’t let this seemingly […]

Customer & Digital Experience

7 Ways To Re-Energize Your Affiliate Marketing Program

Whether your affiliate marketing program has been outperforming each quarter, is stuck on autopilot or you’re just now starting to notice a decline in publisher activity, every advertiser can benefit from stepping back periodically and thinking about how to improve their overall efforts. You might be surprised that even the smallest changes can make a […]

Performance Marketing

Affiliate Marketing Opportunities Abound In Luxury Online Retail

We’ve recently seen some bold predictions for the continued growth of e-commerce and the rise in online spending on luxury items. The latest forecasts estimate the overall e-commerce market will reach nearly $300 billion by 2015, according to industry analysts Forrester Research. Meanwhile, Verdict Research claims there will be a 65 percent increase in spending on luxury […]

Performance Marketing

Heard Through the Grapevine: Lessons from Wine.com’s Performance Marketing Success

Sustaining a leadership position in a competitive online marketplace can be a challenge, especially with new entrants, fickle customers and diverse sales channels entering into the picture. There are, of course, a wide range of marketing channels to choose from and marketing managers need to use their budgets wisely. One example of a company that’s […]

Customer & Digital Experience

5 Ways Affiliates Can Use Valentine’s Day Strategies To Boost Mother’s Day Sales

It’s still too early to tell, but all signs point to the fact that Valentine’s Day presented another lucrative holiday season for affiliates. Leading up to February 14, the National Retail Federation (NRF) estimated that the average man would spend close to double his female counterpart on Valentine’s Day. Those numbers break down to $126.03 […]