Want stronger content? 7 steps to truly understanding your audience
When digging for audience insights, don't settle for wishy-washy, generic personas. Contributor Ron Varrial shares tips for getting inside your customers' heads and hearts.
As Vice President/Director, Managing Editor, digital publishing veteran Ron Varrial brings more than 15 years of experience to the social strategy department at Digitas Health LifeBrands, where he builds and executes content plans for several Digitas Health clients, helping them improve and build on their social media platforms and communications to patients. Varrial possesses a unique perspective to social strategy, having built a content incubator at Newsmax Media – one of the largest political websites in the U.S. – that re-imagined what content marketing means in a news environment. As Digital Content Director, he led SEO and content projects to grow brand awareness and product specific marketing. Varrial previously served as Managing Editor for Metro U.S. Newspaper, where he led the paper’s initial transformation toward a digital-first model, delivering sustained 600 percent growth of traffic and revenue as well as the company’s first month of 1 million unique users.