Understanding Consumers’ Emotional Fingerprint: Why Sentiment Is Misleading
Columnist Rick Miller believes marketers need to move beyond sentiment analysis and instead take a deeper look at consumers' emotions.
Rick Miller is the vice president of customer insights at Networked Insights. He contributes to corporate strategy and product development while managing an insights team that provides cutting-edge brand and product research.
What Advanced Social Analytics Teach Us About The Long-Term Impact Of Super Bowl Advertising
How does Super Bowl advertising impact brand perception? Columnist Rick Miller shares insights from social data about Loctite, Nationwide Insurance and McDonald's.
Beyond Likes, Shares & Retweets: More Advanced Uses Of Social Data
Columnist Rick Miller reveals how marketers can create consumer-centric campaigns that sell using their own rich, social data.