When is a native ad not native? Understanding it’s all about context
Contributor Rich Rosenzweig explains why native advertisers need to understand the context of the user experience and match the quality standards of what’s around the ads.
Rich Rosenzweig has been in digital media sales roles for over 10 years. At Nativo, Rosenzweig is responsible for packaging Nativo’s offering programmatically as well as advising clients how and when to consider a programmatic buy to execute desired business outcomes. Prior to joining Nativo, Rosenzweig served as the Director of Sales at Rubicon Project where he was part of the Global Agency team and oversaw two of the largest holding company relationships. Before Rubicon, Rosenzweig was Director of Sales, East Coast at Adelphic Mobile, which enables the efficient buying and selling of targeted mobile media. At Visible Measures and Lotame, he was responsible for driving the growth of online video advertising.