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In an era where AI and next-gen marketing promise to transform customer engagement, most organizations are still held back by one thing: their data. MilliporeSigma, a global life sciences leader, refused to let fragmented systems and siloed records limit their reach. Partnering with Solvenna and Redpoint Global, they built a unified “Identity Graph” that stitches together […]
With 82% of consumers claiming that personalization drives brand choice, there’s evidence of a clear connection between personalization and revenue. Where is your organization on the journey to delivering personalized experiences to its customers? Join Redpoint Global Chief Marketing and Strategy Officer John Nash, as he discusses how your organization’s utilization of a CDP can:
First-party data plays a critical role in creating personalized and exceptional customer experiences. The right Customer Data Platform (CDP) will empower and enable brands with valuable insights into their customers’ engagement, behavioral and transactional preferences. Understanding the intricacies of customers’ preferences and utilizing the customer data effectively will be a game-changer in the delivery of […]
To achieve the most ROI from your customer data, you need a strong foundation. Creating a precise golden record for each consumer with enriched data, a full contact graph and a full identity graph provides the context your brand needs to differentiate based on CX. Precise data includes both first-party data as well as third-party […]
A sublime customer experience allows customers to move from channel to channel without losing their place or the information they’ve entered. To successfully deliver these experiences, brands must meet current data, security, and personalization challenges with ambitious strategies and first-rate technology. Join experts from Redpoint Global, to learn how to: Discern between company-based needs and […]
In this competitive environment, marketers must understand which online devices and offline behaviors belong to a consumer and who that consumer is. As the clock ticks closer to the disappearance of third-party cookies, marketers want to make sure they are reaching all their customers – the known and unknown. Will identity resolution be a smooth […]
Consumers want to share more about themselves, so brands get it right. But not at the expense of their personal data. As we look ahead to 2022, what brands will stand out in the eyes of the consumer? How will personalization and customer experience drive how organizations build and maintain their brand equity? Who will […]
Artificial Intelligence is transforming the way businesses operate. And even more so, AI brings the promise of meaningful customer experiences to build deeper brand loyalty and long-lasting customer relationships. But how do you ensure your customer experience is personal, relevant and human when using AI and machine learning to improve CX? Join CX Journey’s Annette […]