Rebekah Henson

Rebekah Henson is Education Marketing Associate at AWeber, the leading email marketing service provider for small businesses. Specializing in niche industries, Rebekah draws from her content creation background to provide targeted advice on how small business owners can better connect with customers through email marketing.

Performance Marketing

3 Basic Ways To Boost Sales By Targeting Emails

You already know how email marketing improves your sales by keeping you in front of your customers. But, if you’re still only using email blasts to your whole list, you’re missing out on an opportunity. You can increase your sales even more by taking time to target your audience with a technique called segmenting. Segmenting […]

Performance Marketing

Four Tips For Writing Emails That Sell

Email  is a one-on-one conversation with your reader, which is part of what makes it so effective for marketing. Thousands of people may see your message (depending on the size of your list), but the conversation ultimately happens in one person’s inbox at a time. Because email feels so personal, your messages need to connect […]

Performance Marketing

3 Steps To Writing A Better Subject Line

The subject line is the gateway to your email message. Before your subscribers can read what you have to say, they have to click on your subject line  — it needs to convince them that what’s inside is worth their while. It doesn’t matter how many best practices your message follows; if your subject line […]