Build more emotionally engaging experiences with a personalized data strategy
Here are three audience management strategies marketers can use to supply new and captivating content.
Rakhi Patel is a senior product marketing manager at Adobe, leading marketing and thought leadership for Adobe’s data management platform (DMP) business. With over 15 years of experience in the digital marketing space (5 years at Adobe), Rakhi has helped drive online conversions and sales for some of the world’s top brands.