Going beyond ‘right consumer, right time, right place’
Effective digital advertising is all about context, and columnist Phil Schraeder notes that in a cross-device world, getting context right requires a new set of tools and a new way of thinking.
Phil Schraeder is GumGum’s President and Chief Operating Officer and is responsible for publisher relations, sales, company operations management, and human resources. His 17 years of experience has helped GumGum rise to be an industry leader in the computer vision and marketing spaces.