Zombies Dead Ahead! (It’s Cool, Though — You WANT These Zombies.)
Contributor Peter Shankman argues how stellar customer service, helped along by social media, can help you build an undead army of loyalists.
Peter Shankman is a marketing and customer service futurist who has consulted to brands as diverse as Saudi Aramco, Norwegian Cruise Lines, Hyundai, and Taj hotels. He is co-owner of customer service consultancy Shankman|Honig and the author of four books including "Zombie Loyalists: How To Use Amazing Service To Create An Army of Loyal Customers", "Nice Companies Finish First: Why Cutthroat Management is Over and Collaboration is in", and "Customer Service: New Rules for a Social Media World". Peter was the founder of Help a Reporter Out (HARO), a source-finding service for journalists that was later sold to Vocus.
Contributor Peter Shankman argues how stellar customer service, helped along by social media, can help you build an undead army of loyalists.
Peter Shankman | Jan 23, 2015 at 11:37 am ET