Peter Ladka

Peter Ladka founded GeekHive in 1997 as a small startup, and today they’re a leading technology partner, focusing on strategic martech initiatives for some of the biggest brands and agencies in the world. As President, Peter focuses on strategic business management and developing strong partner and client relationships for the GeekHive brand. Peter remains deeply committed to the values on which GeekHive was founded; offer high-quality service to their clients and provide opportunities for meaningful growth for their employees.

Operations

How marketing ops can deliver value to the C-suite

Contributor Peter Ladka recaps a presentation at the Martech Conference in Boston on the processes and capabilities that will help marketers consistently prove the value of marketing's contribution to the organization.

Experience

How marketing ops can deliver value to the C-suite

Contributor Peter Ladka recaps a presentation at the Martech Conference in Boston on the processes and capabilities that will help marketers consistently prove the value of marketing's contribution to the organization.

Management

Martech enablement series: Part 4 — Building the team

In Part 4 of a nine-part series, contributor Peter Ladka takes a look at how to identify roles and responsibilities, and how to educate and train your team to successfully move your organization towards martech enablement.