Peter Ladka has emerged as one of the foremost thought leaders in the area of Martech and Digital Transformation. With over 25 years of experience in Martech, Peter has helped countless marketing executives and leaders understand how to align their Martech stack to deliver rich, customer-centric experiences that connect their brand with their customers, and their customers with their brand. With expertise in Customer Journey & Experience, Lifecycle Marketing, Technology Modernization, and Marketing Platforms, Peter has a unique blend of business, marketing, and technology experience that helps marketing leaders see the path to transformation. Peter is also the CEO of Sherpera Consulting.
Contributor Peter Ladka recaps a presentation at the Martech Conference in Boston on the processes and capabilities that will help marketers consistently prove the value of marketing's contribution to the organization.
In the final installment of a nine-part series, contributor Peter Ladka wraps up by discussing what we’ve learned about the martech enablement process and how to evaluate your progress in transforming your marketing organization.
In Part 8 of a nine-part series, contributor Peter Ladka discusses how your team can put its learning and experiences to work in moving your marketing organization toward digital transformation and maturity.
In Part 7 of a nine-part series, contributor Peter Ladka digs into the systems that make up the “dashboards” of your martech stack to bring martech enablement insights to your team.
In Part 6 of a nine-part series, contributor Peter Ladka takes a look at the “car” of the race team and how its corresponding systems allow your marketing organization to take action with its martech stack.
In Part 5 of a nine-part series, contributor Peter Ladka explains how to create overarching goals for your martech strategy that will provide insight and guidance for your martech team.
In Part 4 of a nine-part series, contributor Peter Ladka takes a look at how to identify roles and responsibilities, and how to educate and train your team to successfully move your organization towards martech enablement.
In his third piece in a nine-part series, contributor Peter Ladka takes a look at the similarities between a race team and a martech team, explaining how to model your team to help it win in the martech enablement race.
In the second installment of a nine-part series, contributor Peter Ladka discusses how to create a "race team," develop a strategy, build and maintain the race car (your martech stack) and run the races (execute your strategy).
In his first piece in a nine-part series, contributor Peter Ladka defines what martech enablement is and discusses how an organization should approach the process to gain a competitive advantage.