Take Programmatic Display To The Next Level
There's a reason why programmatic buying is taking over display, columnist Pete Kluge notes, but it's still not reaching its potential.
As senior product marketing manager for Adobe Media Optimizer, Pete Kluge is focused on display and programmatic advertising solutions. Before Adobe, Pete worked at Microsoft and Yahoo on retargeting and display advertising ad products and owned a direct marketing services and consulting business.
There's a reason why programmatic buying is taking over display, columnist Pete Kluge notes, but it's still not reaching its potential.
Pete Kluge | Apr 13, 2015 at 10:25 am ET