Contributor

Paddy Moogan

About Paddy Moogan

Paddy is the co-founder of Aira, a digital marketing agency based in Milton Keynes in the UK. He has been working in SEO since around 2004 when he got bored studying for his Law degree and decided to build websites and learn to make money via Adsense. He now runs Aira who specializes in SEO, PPC and content-led link building campaigns, working with clients or all shapes and sizes around the world.

Paddy Moogan's latest articles

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Performance marketing

How to choose the best content format for link building

Thinking about creating an infographic or GIF as a way to attract links? Here's a list of pros and cons of different visual elements and their effectiveness at attracting links.

Paddy Moogan | Sep 19, 2018 at 3:19 pm ET

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Performance marketing

A checklist: Important SEO points to cover in a content campaign

Contributor Paddy Moogan shares a checklist of key on-page and analytical items and how to SEO them so your content campaign runs smoothly and supports your ranking efforts.

Paddy Moogan | Aug 24, 2018 at 1:09 pm ET

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Performance marketing

Smart content execution will net a lot of inbound links

Ever wonder why that link-building campaign you spent a lot of time and money on didn't take off? Contributor Paddy Moogan offers 5 content execution tactics that will help you haul in a lot of quality links!

Paddy Moogan | Jul 25, 2018 at 3:50 pm ET

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Performance marketing

Getting it done: how to overcome common link building blockers

Link building is tough to begin with and made harder when company policies slow down the workflow. Contributor Paddy Moogan looks at ways to identify and work around common link-building blockers.

Paddy Moogan | Jun 29, 2018 at 11:45 am ET