The struggle is real: Marketing to Millennials
Columnist Nicole Shariat-Farb shares some steps retail marketers can take to connect with this vitally important demographic where they live -- online and on their smartphones.
Nicole Shariat Farb is co-founder and CEO of Darby Smart –- the platform to share, find and shop creativity. In 2013, Nicole left Goldman Sachs to start Darby Smart with the mission to unlock the world's creativity by making creativity easy and accessible for everyone at every level. Darby Smart’s platform has become an invaluable incubator for creative thinkers as it gives them a place to share their ideas, sell creations and find new inspiration. The company has quickly become recognized as revolutionary in the Maker Movement as it has grown to become an active community representing millions of creative voices and ideas.