Why your best campaign may not deserve more budget
Doubling spend on a winning campaign can drive costs instead of revenue if there is no new demand to capture.
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
A veteran of the digital marketing industry and "Top 25 PPC Expert," she began as an SEO in 2008, transitioning to PPC in 2012. She manages the strategy and execution of paid media campaigns, as well as helping brands build relationships with profitable partners and customers. Throughout her career, Navah makes a point to give back and loves sharing lessons learned on the international speaking circuit as well as local universities. She is a frequent contributor to several publications and in 2019, she became a founding member of the Paid Search Association.
Doubling spend on a winning campaign can drive costs instead of revenue if there is no new demand to capture.
Navah Hopkins | Jun 2, 2026 at 10:26 am ET