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Nathan Labenz

About Nathan Labenz

Nathan Labenz is the founder and CEO of Waymark, an online video maker. With Nathan at the helm, Waymark is working to bridge the gap between local advertisers and the future of video. Nathan has garnered awards for Waymark including the Google Demo Day “Game Changer” award. Nathan is a graduate of Harvard University and resides in Detroit, Michigan, where Waymark is headquartered.

Nathan Labenz's latest articles

Marketing management

Are your A/B tests just junk science?

Here are six lessons for marketers from the “Replication Crisis” in the sciences to keep in mind as you design your next round of A/B tests.

Nathan Labenz | Mar 25, 2019 at 12:14 pm ET

Marketing management

TV ad platforms have some catching up to do

There are lessons from models like Facebook that TV platforms can learn from to adapt and realize their catch-up growth potential.

Nathan Labenz | Mar 13, 2019 at 2:33 pm ET

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Nathan Labenz's latest articles

Are your A/B tests just junk science?

TV ad platforms have some catching up to do