Are your A/B tests just junk science?
Here are six lessons for marketers from the “Replication Crisis” in the sciences to keep in mind as you design your next round of A/B tests.
Nathan Labenz is the founder and CEO of Waymark, an online video maker. With Nathan at the helm, Waymark is working to bridge the gap between local advertisers and the future of video. Nathan has garnered awards for Waymark including the Google Demo Day “Game Changer” award. Nathan is a graduate of Harvard University and resides in Detroit, Michigan, where Waymark is headquartered.
TV ad platforms have some catching up to do
There are lessons from models like Facebook that TV platforms can learn from to adapt and realize their catch-up growth potential.