Content development tips for Account Based Marketing
Build personas for each buyer tier and build content for them, but don't forget to personalize your website for target accounts.
Natasha Humphrey began her career in digital marketing in 1999 and specializes in integrating digital marketing strategies and analytics for a variety of business verticals. She has spent her career on the Agency side and is currently managing paid media accounts for SmartSearch Marketing.
Build personas for each buyer tier and build content for them, but don't forget to personalize your website for target accounts.
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