To marketers, the future looks like touch point whack-a-mole
The number of consumer touch points is growing exponentially, and contributor Mike Herrick believes that for brands to keep up, they'll need to rethink their martech stacks.
Mike Herrick is the SVP of product & engineering at Urban Airship and is responsible for developing, operating, supporting and innovating its products. Mike has led the development of Urban Airship’s mobile growth platform, which is trusted by thousands of brands, partners and developers to deliver more than 1 billion notifications per day across 45,000 apps.
The number of consumer touch points is growing exponentially, and contributor Mike Herrick believes that for brands to keep up, they'll need to rethink their martech stacks.
Mike Herrick | Nov 30, 2017 at 3:52 pm ET