Revisiting your keyword research approach is essential to preparing for imminent match type changes. Here are some considerations for a successful keyword research strategy in a close-variant world.
About Megan Taggart
Megan Taggart leads integrated and radically targeted (+ retargeted) strategies across search, social, display, and eComm platforms for a variety of B2B and B2C clients. From bootstrapped startups to iconic international brands, she thrives in various verticals and marketing funnel types to create connections between Search and Social paid efforts that impact business results. Megan is the Director of Account Management at Aimclear
Megan Taggart's latest articles
Contributor Megan Taggart recommends regularly auditing paid search accounts to assess the need for segmentation or aggregation which will bring value to your marketing programs.Megan Taggart | Aug 10, 2018 at 10:20 am ET
Contributor Megan Taggart explains how to incorporate a long-term ROI management approach strategy when inheriting, creating or optimizing a paid search account.Megan Taggart | Jun 29, 2018 at 11:07 am ET
Adopting cohort analyses is a powerful means to assess trends, retention and path to purchase. Contributor Megan Taggart explains how to implement the model in your paid search reporting.Megan Taggart | May 14, 2018 at 3:14 pm ET