How to turn negative online reviews into marketing wins
It's tempting to fall into a funk when your business receives a negative review. Here's how to turn things around and benefit from critical customer feedback.
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Megan Krause's latest articles
Content manager checklist: 10 things to do before you hit publish
Contributor Megan Krause lists 10 content and SEO-related points a content manager should check before publishing a piece of content
How to use influencer marketing to meet your company’s goals
Think influencer marketing is too pricey for your brand? Think again. Contributor Megan Krause explains how to go about finding partners that fit well with your business.
Ideation inspiration: 5 ways to brainstorm great ideas for blog content
Does it seem that your creative well has run dry? Columnist Megan Krause shares tips and tools to help get the wheels turning and generate fresh ideas for your blog content.
5 things you’re doing that drive your freelance writers crazy
How do you cultivate a relationship with your freelance writers that will result in great content? Columnist Megan Krause discusses five things to avoid if you want to stay on a freelancer's good side.