Marketers, campaign success depends on actually identifying your goals
It is important to choose an attribution approach to measure success - and stick to it - because the most common mistake in campaigns is shifting mid-stream.
Matt is a recognized leader in online advertising strategy and management, with almost 20 years of experience. He played a significant role in the development of MNI’s proprietary market-collection and media- performance analysis tool. His past experience includes online advertising director at Gannett and regional sales manager at tradeout.com. Matt is involved with numerous industry affiliates, including Media Buyers/Planners Network, Automotive Digital Marketing, Revedia Group, Online Advertising Professionals, ThoseIn Media and the IAB.