Accept it. We’re all learning in social media. Every day is a new lesson learned, a new best practice established. And many of these lessons come by way of mistakes. I spend a lot of time on social media, mostly observing what other people do, how they behave, and what they click on (or don’t) […]
“Content marketing” has recently gained a lot of attention in the online marketing world. But it’s not just a buzzword — it’s one of the most reliable and effective tactics available to digital marketers. Brands are increasingly recognizing content marketing as a valuable tool for increasing awareness and driving demand — and they are investing […]
Over the last five years of social media experience, I’ve made many mistakes. Most of them could have been avoided, but I learned quite a lot from them. Like they say, there are no mistakes — just experiences. It’s all about designing your network. It might sound weird because on social media, it’s pretty much […]
When someone called me a social media Rock Star back in 2008, I was thrilled. My first thought? “Boy, that was easy!” Yes, it was truly easy, which is what I’ve realized after all these years on social media. The thing with social media is that we marketing folks often see it as a game […]