Lydia Jorden

Lydia Jorden is an SEO and digital marketing expert with a passion for helping companies compete in the digital landscape through local listing optimization, PPC strategy, experimenting with conversion optimization techniques, and utilizing various digital strategy. Lydia currently works as a digital strategist at Greystone Technology.

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How to nail a local SEO pitch

Wondering how to make a good impression with potential clients? Columnist Lydia Jorden shares her process for successfully pitching to local businesses, even if they don't have much SEO knowledge.

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Using popular culture to drive local positioning

Local search columnist Lydia Jorden delves into how businesses can utilize hot trends in news and popular culture -- like Pokémon Go -- to drive SERP positioning and a presence in the local digital ecosystem.

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4 reasons the world would end at the demise of local SEO

It's hard to imagine a world without local search. Columnist Lydia Jorden delves into four different industries that must optimize for local search, paired with a specific strategy to help optimize for streamlined customer searches. Does your local search strategy encompass these techniques?

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Leveraging social media for local SEO

Exploring new opportunities to integrate social media into your local brand's SEO strategy? Columnist Lydia Jorden reviews how to elevate your local search presence using Snapchat and Quora.