Wondering how to make a good impression with potential clients? Columnist Lydia Jorden shares her process for successfully pitching to local businesses, even if they don't have much SEO knowledge.
Columnist Lydia Jorden discusses ways to stay competitive in local search during the holidays, when competition for positioning gets particularly intense.Lydia Jorden | Nov 8, 2016 at 1:35 pm ET
Local search columnist Lydia Jorden delves into how businesses can utilize hot trends in news and popular culture -- like Pokémon Go -- to drive SERP positioning and a presence in the local digital ecosystem.Lydia Jorden | Aug 15, 2016 at 1:30 pm ET
It's hard to imagine a world without local search. Columnist Lydia Jorden delves into four different industries that must optimize for local search, paired with a specific strategy to help optimize for streamlined customer searches. Does your local search strategy encompass these techniques?Lydia Jorden | Jul 18, 2016 at 1:30 pm ET
Do you ever find your eyes glazing over when putting together and presenting your regular local search reports? Columnist Lydia Jorden explains how to develop a revenue-based report that will be sure to impress both your client and your boss.Lydia Jorden | Jun 20, 2016 at 1:00 pm ET
Local search columnist Lydia Jorden explores four ideas that, when utilized, can have a major impact on local SEO success.Lydia Jorden | May 23, 2016 at 10:45 am ET