How analytics data should fuel creativity
Contributor Loni Stark believes creatives, marketers and analysts need to collaborate to give digital users what they want and to lead brands into the future.
Loni Stark is senior director of strategy and product marketing for Adobe Experience Manager at Adobe. In her role, Stark oversees global product definition and go-to-market strategy and execution for Adobe’s digital experience management business.
Contributor Loni Stark believes creatives, marketers and analysts need to collaborate to give digital users what they want and to lead brands into the future.
Loni Stark | Dec 23, 2016 at 9:48 am ET